Coaching for Innovation demonstrates the integral role that coaching can play in providing a competitive edge, by fostering the bigger thinking that leads to idea generation and innovation.
As I picked up this book, I found myself wondering whether there is a need to differentiate coaching focussed on innovation from any other kind of coaching. After all, isn’t any coaching initiative designed to foster new thinking, shift perspectives, and consider alternative approaches? Do coaches ever brand themselves as ‘creativity coaches’ in the same way as career or life coaches?
This was a guest blog produced for HR Zone - click here for the full post.